Comprehensive Study Recognizes Murphy USA as Retail Sales Leader
According to a store productivity study recently released by eMarketer, convenience store chain Murphy USA is second only to Apple in sales per square foot. The study reveals that Murphy USA’s impressive $4,221 in sales per square foot exceeds the productivity of even luxury retailers like Movado, Coach, and Tiffany & Co.
As the reason for Murphy USA’s remarkable success, eMarketer explains, “The main draw for customers is Murphy’s industry-leading low-cost gas prices, and its small-format stores offer low-priced convenience items such as single-serve soft drinks, alcoholic beverages, single-unit snack items and tobacco, all of which complement rather than compete with Wal-Mart’s product offerings.” The study notes that, between the small size of Murphy USA sites and its popular and expanded offerings, the company is thriving.
A summary of the eMarketer report is available here.